Google Algorithm Changes - SEO meet SEM

Apparently there were another round of changes to Google's algorithm that is affecting some advertisers. It doesn't sound like this round is going to do much to the majority  of our clients, but more the affiliate advertisers that have automatically generated keywords, pages, etc.

The cool thing is that apparently there is starting to be somewhat of a blur between SEO activities and SEM activities.

In short, effective SEO moves are starting to render better quality scores in Google Adwords. Now that I've seen it, it's one of those "makes sense" moves as Google's holy grail is to provide relevant search results.

We're actively working through client campaigns to ensure that landing pages follow some smart SEO moves:

• Add a site map to the website and link to it
• Add links to high traffic websites (give them low visibility as they just need to be there)
• Use relevant text lists v. graphics, bullets, etc.
• Use anchor tags, alt tags, headlines - all with relevant keywords
• Always add relevant content