Another Google Step Forward: Demographic Bidding

Google is always tinkering, inventing, reinventing and otherwise expanding their offerings to stay in front of the pack. Friday's announcement on the official Adwords blog that their demographic bidding is out of beta and into the hands of all Adworders falls in lock step with that strategy.

In short, advertisers can tweak their campaigns to only show ads on the Google content network to those that fall within reported demographic segments. Bids can also be adjusted accordingly. Think about being able to run your ads on MySpace based on what those users report as their age and gender. There's a lot of potential for increasing ROI when properly executed.

We're going to be running some tests here and will report back initial findings shortly.