Google's Next Stop: Your TV

Google announced a new ad distribution system today, Google TV Ads. Using the existing AdWords system, users can now create television commercials and manage them alongside their online campaigns. The commercials will run on selected TV stations, during time segments that users specify. If you're not sure which stations are right for your ads, there is even a suggest by demographic function that will match your target demographics with TV stations and time segments that would best fit your target viewers. Going even more in depth, users can target a specific program to advertise on or block if they feel that specific programs fit or don't fit into their strategy. Since this utilizes the easy to use AdWords system, television ads are now open to a whole new segment of advertisers who may not have had the opportunity in the past.

TV ads are already starting to encourage people to go online and search for their brand, so this is an interesting way to bring internet and traditional media advertising even closer together. With search, radio, mobile, print and now television ads, Google is helping to promote the idea that in order to market successfully you need to consider all possible avenues to reach your target audience.