Technorati Report: Blogs are Talking About You

Technorati began releasing it's annual State of the Blogsphere report this week. They're releasing each of the five sections over five days, the first two sections having already been posted. 

Already there are some interesting statistics on the evolving demograhic and influence of bloggers. For example, according to the report:

• 42% of US bloggers are 18-34 years old, 58% are 35+
• 51% of US bloggers have household incomes greater than $75,000
• 74% of US bloggers are college graduates

Not exactly the demographic of social media users that the stereotype often portrays. As social media as a whole, and particularly blogs, becomes more and more mainstream, their influence over consumers grows. The report gave insight into this as well:

• 4 out of 5 bloggers post brand or product reviews
• 37% post them frequently
• 1 in 3 bloggers have been approached by companies to be brand advocates

Some marketers are obviously already engaging bloggers because of the blogosphere's influence. But before even engaging, the best question to ask is: What blogs are talking about your company? And how many consumers are listening?