Last Thursday, the Congruent Media team of Emily, Brian and Sean took an opportunity to pour wine at one of Greater Baltimore Technology Council's regular wine tasting events. It was a great night of networking. Of course, what networking event centered around wine (and a few unusual beers) wouldn't be?
Between telling tasters about Congruent Media, and the Australian wine we poured, we also managed to get people to fill out a short survey. (We enticed them with a Starbucks giftcard for their troubles.) The survey was simple: "Rate your company's activity level in the following areas: email marketing, SEO, PPC, banner advertising, lead generation, lead nurturing, social media, mobile marketing and overall internet strategy." The results were interesting. Remember, this was a tech crowd.
SEO
27% of the respondents replied "none" to Search Engine Optimization activity. Another 27% replied with "Beginner." So 54% of the companies surveyed replied with beginner or none? Wow. Remember, this is a tech crowd. Effective SEO should be instituted at ALL companies, if for nothing else than reputation management.
Email Marketing
1 in 5 respondents said they do not do any type of email marketing. Another 1 in 5 declared their company at the beginner's level. Email marketing is a very cost efficient way of beginning and maintaining client relationships, yet almost 50% of the companies surveyed were at the beginning stages or not using it at all. Again, this was a tech crowd too.
This is just a sample of the data. Watch out for the full report, hitting your Congruent Media website shortly. Disclaimer: this data is the farthest thing possible from scientific, it was collected at a wine tasting afterall. Still, the responses are interesting.
How would you rate your company's activity level in the above areas? Is your company taking advantage of the internet's cost-efficient and effective marketing power?
Oh, and if you'd like to see the rest of the pics from that night, check them out here.