Friday Bookmarks | Design Ads to Meet Campaign Objectives, PPC Tools & Other Interesting Discoveries

In this issue of Friday Bookmarks, we're opening up the Congruent Media del.icio.us account to share some of the more interesting articles delivered by the  the online advertising industry last month, along with a collection of research & analysis tools to help facilitate better planning, management and measurement of online campaigns.

(For those unfamiliar, Friday Bookmarks is a series in which we share link worthy articles from around the web.)

So. Open your bookmarking service and pour a glass of O.J. ... here's your edition of Friday Bookmarks.

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Friday Bookmarks: To Where is Twitter Driving Its Traffic?

 

Is Twitter edging out email for online communications?

Not so, according to Google's CEO Eric Schmidt, who said "Twitter is  Poor Man's Email" in a recent  article published by CNN Money .

 The same question was asked in an intelligence study published by HitWise, which compares clickstream data to show  how  people are using Twitter -- more specifically,  where they go when they're through tweeting around.

Instead of giving away all the juicy details right now,  we've set up our own fancy click stream by focusing this special, extended, Friday-the-13th edition of Bookmarks on Twitter articles you can actually use!

 

Here are the highlights.

  • Twitter Driving Traffic To Social, Entertainment Sites -  The featured story as told by our favorite, Online Media Daily.
  • If you're in Minneapolis and thinking about getting started on Twitter, this list is a great place to start. Here is a list of  Minneapolis Twitter Users who have tweeted at least 100 times, ranked by the number of followers they have over the number of tweets they’ve sent (followers / updates = F/U).

(Why Minneapolis you ask? Didn't we mention? The Twin Cities is now the official home of Congruent Media's Search Marketing Team.)

  • For those of you in the Baltimore area, you can vote for your city's Twitter Elite here. If you know someone who everyone should be folllowing, enter them there.

(@CongruentMedia graciously accepts your nominations.)

And finally, we can't leave you with out tying all together. Dosh-dosh does that well with his post Social Networking ROI.

Links brought to you by http://delicious.com/congruentmedia

 

Want to talk about deploying, monitoring and measuring social media? Social media is all about reaching and communicating. Why not pick up the phone?

p: 410.534.6800

 

- CM Search Team

"Follow me, I'm @MeganSEE"

 

 

 

 

 

 

Friday Bookmarks

Well, this edition of Friday bookmarks is coming to you from a purple covered Baltimore as we gear up for a huge game this weekend. It's been a particularly interesting week because one of the partners here (Jeffrey) is a Steeler's fan, so there have been quite a few interesting emails floating around.

It's also been another interesting week for useful nuggets around the net about interactive marketing. Among this week's bookmarks you'll find:

  • A Pew Internet and American Life Project study on adult adoption of social media;
  • A list of 50+ different website analytic tools to try out;
  • Burger King launches a Facebook friend sacrifice campaign, and is subsequently shut down by FB;
  • A step-by-step blog post on creating a high-value keyword list, in 5 minutes!

You'll find these stories, and many more, in this weeks bookmarks at: http://delicious.com/congruentmedia/1.16.09

Hope you enjoy and have a great weekend!

Oh, and let's go Ravens! Sorry Jeffrey, but here's what you can expect to see Sunday:

 

Friday Bookmarks

Happy end of the week to everyone! It's time for Friday Bookmarks. There's a bunch of great articles and news pieces in this weeks bookmarks, including:

  • Dell reports making $1 million off of Twitter engagement
  • Small Business end of year checklist for search engine marketing
  • Great article on segmenting search respondents with 2-step landing pages
  • Tangible example of Facebook Connect and how it will change the online landscape

So take a trip over to http://delicious.com/congruentmedia/12.19.08 to check out these great articles, and many more from this week.

Also, if you want to know what Friday Bookmarks is all about, here's the original blog post explaining it all. And as always, if you have a article, news piece or anything you want to share just leave it in the comments below. Better yet, you can connect with us on delicious and send us your favorite bookmarks.

Have a great weekend!

 

Friday Bookmarks

After a few missed weeks, Congruent Media's Friday Bookmarks is back. Just in time too, as this was a busy week for new releases and great articles/blog posts around the web. Here's a tease of what you'll find at delicious.com/congruentmedia/12.12.08

  • Everything you ever wanted to know about Google
  • How to send text messages from your email
  • McDonald's Unsnobby Coffee Campaign
  • Facebook Connect released, explained and examples of what it does 
  • iGoogle Charity themes

That's just a sampling of what you'll find in this week's bookmarks, so check out delicious.com/congruentmedia/12.12.08 to read these articles and many more.

And if you're scratching your head wondering what Friday Bookmarks is all about, read this blogpost to learn more.

 

Friday Bookmarks

It's time for this week's installment of Friday bookmarks. You'll find some pretty interesting gems in this week's collection. Among them: 

  • iPhone takes over RAZR as world's most popular mobile device
  • Dutch Government launches its very own custom typeface
  • Google, as always, pumping out new tools, toys and gadgets galore
  • Lots of Twitter how-to's and tools
  • Futurist discussion on how social media will change recorded history

You'll find those stories, and many more, here: delicious.com/congruentmedia/11.21.08

If you're not sure what the whole Friday Bookmark thing is about, here's the post explaining it all.

Hope you enjoy this week's collection of finds, and if you have a delicious account make sure to add us to your network and share your favorite bookmarks with us. We'd love to see and read what you're discovering out here on the web.  

CM's Friday Bookmarks

Today is the first of our new weekly Friday Bookmarks blog post series. The concept is simple: the team here at Congruent Media relentlessly scours the tiniest corners of the internet in a constant search for the news, knowledge and trends shaping the online world. We'd like to share our findings with all of you.

To keep it simple for us, and organized for you, we're using our Delicious account to tag every article, blog post or new gadget we find during the week. Then, each friday, we'll post a link to our Delicious account, where you can rummage through our brain dump and pull out anyything of interest.

Here's today's tag, which includes a few new tools released by Google, a few interesting trend reports by Nielsen and Forrester, and a few useful posts from some of our favorite blogs: http://delicious.com/congruentmedia/11.14.08. Enjoy!

What is Delicious?

Since this is the first week, and many of you are probably perplexed as to what Delicious is, here's a quick summary.

Delicious is a social bookmarking site, which falls under the Yahoo banner. Delicious allows users to bookmark any web page they find on the internet, very similar to the bookmarking function in your browser. However, instead of these bookmarks being confined within your local browser, these bookmarks reside on the Delicious server...which means you can access your bookmarks from any computer. You can also see how many people are bookmarking a particular page, share bookmarks with friends and display your bookmarks for everyone to see (like we're doing here.)

Organization is Key

Obviously, organization is a key issue once you start bookmarking every page you come across. That is where tagging comes in. You can tag bookmarks so that you can easily find them later. let's say you often bookmark webpages about red lizards. Well, you'd tag all these bookmarks as "redlizard." Since Delicious organizes your bookmarks by tag, you can go into your account, click on the "redlizard" tag and you'll see a list of all webpages you've bookmarked about red lizards.

You can add multiple tags to a bookmark. So if you bookmark an article about red lizards doing lots of shopping online, you could tag it "redlizard" and "ecommerce."Best of all, Delicious gives each of your tags a friendly url so you can share subject related bookmarks with anyone.

For example, along with the subject tags, everyone tagged bookmarks this week with 11.14.08, which is today. That way, we can easily post the Delicious url of: www.delicious.com/congruentmedia/11.14.08. This provides an easy way to organize and share information. 

How to Read our Bookmarked Pages

When you click on our link for the bookmarks of this week, you'll see this screen:

Here's this week's list of noteworthy bookmarks. The title is in bigger font on the left side, with our own brief description below. Skim through the list and click on any title you find interesting, and you'll be whisked away to that web page.

If this all sounds confusing, don't worry it's really not. The learning curve on Delicious is very short, and once you get the hang of it, you'll find yourself signing up for your own account. I've been using Delicious for awhile now, and can't imagine how I made do without it. When you do sign up for your own Delicious account, make sure you add us to your network so we can swap bookmarks back and forth.

Once again, here's this week's bookmarks: www.delicious.com/congruentmedia/11.14.08. Enjoy, and leave a comment to let us know your thoughts on this series.

 

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