Yesterday, after months of hard work, we launched GreenBean.com - a new mobile marketing platform based on SMS text message coupons. Through the GreenBean site, consumers can sign up to receive text message coupons, or Beans as we call them, from their favorite stores and brands.

You create an account at GreenBean.com, input your cellphone number, and choose which Beans to have texted to your cellphone. No programs to download, no phone settings to adjust... if you can get text messages, you can get beans. After you've picked which Beans you want, they're sent via text message to your phone. Now just take your cellphone to the store, and present your Bean at the time of purchase to receive your discount.

You can also subscribe (think email opt-in) to a specific brand or stores' BeanFeed to receive the newest coupons and promotions as they are posted. No worries, you can cap the number of Beans you receive, and decide how frequently you want to receive beans.

The whole CM team is stoked about Greenbean. It offers people an easy way to collect and store coupons on their cellphone, saves them from having to scour Sunday papers and eCoupon sites for the best deals on their favorite brands, and, well, when was the last time your cellphone gave you a paper cut.

Plus, more text message coupons means less paper coupons. Less paper makes mother nature healthier. And of course, it's simply cool...I mean, seriously, paper coupons are so 20th century, and you're living in the 21st right?

For marketers and advertisers, Greenbean combines all the effectiveness of permission marketing with the unprecedented timeliness of delivering promotions directly to a consumer's hip, or wherever else you carry your cellphone.

Go sign up today and see how it works for yourself!

Check out this presentation video from TechCrunch 50 on the Sekai Camera  .

Its an iPhone app (prototype for the moment) that tags “the real world”. For example, if you are at a certain spot (say the corner of Pratt and Charles Streets), you can point your iPhone at a restaurant which will show a tag with a link to the menu. Still don't know what I mean? Its kind of like the glasses Rowdy Roddy Piper wore in “They Live”, but instead of seeing aliens you’re seeing information balloons and tags.

Or you can see tags specifically from your friends eg-“You gotta try the burgers here”. If you point at a subway station sign you can see the subway schedule. It works by finding your location (presumably using the iPhones GPS), then uses image recognition to find and display the tags (which can be visual or audio).

Imagine visiting a historic spot or museum, holding up your iPhone and getting visual and audio information on the area/artwork you’re looking at. Or possibly going to another country (say, Japan) holding up your iPhone to the street corner you’re at and having everything your looking at translated- or at least recommendations (in English) for tourist spots/restaurants/etc. You would think spots could potentially become jumbled with tags which is why they have series of filters so you can just see certain types of tags.

In addition to general information and tags from friends, it can be used by companies for the next generation of Mobile Marketing. Greenbean 2.0 perhaps? The Sekai Camera is still in the prototype stage but could be an extremely cool app once its released. Its just another example of people finding creative ways to use the features available in the iPhone.

Exciting times! The Team at CM launched the BETA version of the Greenbean.com site yesterday.

Greenbean is a mobile marketing platform that lets users opt-in to receive text-based mobile coupons on the cell phones. We'll live and die by the NO SPAM sword and will keep it as easy as possible for everyone to use and share.

This initial launch is meant to give early users a chance to see how we initially set things up and then to provide feedback and suggestions on the features they'd really like to see.

We'd love to have you as a BETA user. Check out the site at Greenbean.com and sign-up for a BETA account and we'll keep you in loop about all of our progress. Also, we're especially interested in what mobile coupones (Beans!) you'd like to see when we launch next month.