Google App Engine + SFDC Deep Integration - Oh My!
My friend, C, emailed me this morning to let me know he was rudely awakened at 6 AM by his BlackBerry, which had received some sort of SPAM or other... In the same message, C also let me know that Google had just launched its new "App Engine", open to the public (well, about 10,000 of them, anyway, since this is a "Preview" release) - pointing me to Matt Cutts blog (posted yesterday) on the subject.
According to the official Google Blog, the Google App Engine opens up to developers the "same building blocks" that Google itself uses. Items built using the Google App Engine are hosted on Google servers, for free, and receive 500 MB of storage utilizing the Google File System and Bigtable data storage system and 10 GB of daily bandwidth.
This rung a bell, reminding me of SalesForce.com's entrance into providing Software as a Service (SaaS) with their AppExchange and SDK for developing SFDC-integrated and hosted solutions. A little bit of Internet sleuthing uncovered a blog entry on Tech Crunch, also dated yesterday, that hints at "Deep Integration" between SFDC and Google. According to the blog post, SFDC is going to begin reselling Google Apps, such as Google Docs, which will be "tightly integrated" into SalesForce, and is purported to make an announcement next week to the same effect.
Interesting timing... In light of the Google App Engine announcement, WHAT DOES THIS ALL MEAN? The Tech Crunch article goes on to offer the tantalizing speculation that Marc Benioff, SalesForce CEO, might be considering selling to Google, but I'd think a merging of forces might be more in-line with these recent announcements. If SFDC is going to resell Google Apps which are going to seamlessly integrate with it's own SaaS platform, it makes a blogger wonder if SFDC isn't going to end up being powered by the Google App Engine itself. Imagine the kind of powerhouse that would be... People integrating SFDC inside of the hosted Google App Enginge, people integrating Google Apps in SFDC, strange hybrids between Google and SFDC, monstrous cross-breads, ridiculous amounts of customer data flowing back and forth...
Is Google in it to gain access to the customer data? That "deep integration" certainly is a way to expose Google Apps to the corporate (paying) sphere...
Are Google and SalesForce in it for platform dominance? A combined Google/SFDC platform would sure blow the metaphorical socks off of the Windows Live/Office Live platform...
And aren't there any other players out there? What happened to that offer for Oracle to buy up SFDC? Where's Yahoo! when you need them? (Oh, right, hoping to fend off Microsoft's takeover bid...) And Apple Computers (forget about them - they gave up the good fight a long time ago)?
It's beginning to look more and more like a two-player world after all - two corporate titans gobbling up everything else in sight. Get ready for another match up of corporate titans, ten rounds of Microsoft versus Google, Steve Ballmer versus the tag-team of Larry Page and Sergey Brin. I don't know who to root for on this one... Linus Torvalds, where are you when we need you the most?
Perhaps in response to the online backlash from the developer community about IE8's proposed method of version targeting, or, 