In Holiday Retail Sales, the Best Ad Doesn't Always Win

No longer influenced by overly chipper, sing-song, holiday commercials infused with fake snow and fake people dancing to a re-mixed version of  "Deck the Halls"? Well, you are not alone. According to a recent survey by Big Research (as reported by AdAge) these types of holiday commercials do not drive consumers to retailers as successfully as they once did.

Check out the full article here.

So if cheesy commercials don't drive hoards of people to the mall, than what does? Coupons! Yeah-grandma doesn't seem so senile after all, huh? Sitting there for hours with the Sunday paper clip, clip, clipping away.

Forty-five percent of the people surveyed said that coupons were the #1 influencer in where they chose to shop this year.

And if grandma's hands are tired from cutting through the funny pages all Sunday afternoon, why not get her a cell phone and send her on over to Greenbean.com. All she has to do is select the coupon she wants and click submit, and it will be sent to her cell phone as a simple text message. Grandma could be so cool.

Take advantage of all of the great coupons, deals and discounts over at Greenbean.com this holiday season.

Mobile Campaigns Drive Sales for Certain Categories

As reported by AdAge.com, Microsoft recently released a study on the effect of mobile ads on sales. The study found that mobile ads are most effective for items that have a shorter purchase life cycle like entertainment goods. It also found that mobile couponing will help to increase sales as 62% of those surveyed said they were more likely to shop at a retailer that offered incentives.

Check out the full article here.

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